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Online Sports Betting in the UK: How to Build Your Bet


Building a bet enables you to create a personalized stake to your preferences by asking your bookie to give you a specific price. Usually, custom wagers can be proposed via social media online, with bookies getting back to you to provide you with their calculated odds.


Most of the biggest bookmakers in the UK will offer this facility, so here we take a closer look at how to place a bet in this way so that you can enjoy the best possible sports betting experience and give yourself the best chance of scooping a major win.


How to Create a Bet

When you want to use the builder betting strategy, you need to follow these steps:

  • Check out an up-to-date betting sites list of British bookies who offer custom wagering options in 2021.

  • Choose your favourite of the various UK bookies offering this service, looking carefully at which ones are top-rated and can provide you with the best possible odds on your chosen betting line.

  • Sign up for your own Twitter account.

  • Follow your chosen bookie’s Twitter account.

  • Choose a bet that appeals to you.

  • Send a Tweet to the bookmaker using a specific hashtag.

  • The bookie will contact you back, giving you their odds on the bet.

  • If you’re happy with the odds you’ve been quoted, place the bet.

How to Win a Builder Bet


Like an accumulator bet, a builder bet is made with the idea of increasing your winnings by only placing a minimal stake. You, therefore, need to decide how much you want to wager and the amount of potential profit that would satisfy you. Don’t pick random choices. Instead, correctly read the event and weigh up the options before pressing “confirm.” Choose either 3 or 4 picks so you can maximize the profit with minimal risk.


8 Bookmakers to Request a Bet in the UK


Several bookmakers will allow you to request a bet in the UK. They include:

  1. William Hill. The hashtag YourOdds will allow you to request your bet via Twitter. You’re able to customize your stake fully with this bookmaker, choosing markets that aren’t even on the site if you wish on any sport.

  2. Unibet. This site enables community members to contact the forum to request a bet. Post your desired wager, and a moderator replies and confirms whether or not it will be accepted. They then offer you your specific odds.

  3. Paddy Power. There are 2 ways to create custom bets with Paddy Power. One way is via Twitter using a WhatOddsPaddy hashtag. The other is by using the Same Game Multi feature. Make sure to contact the sportsbook in advance, though, since many requests can be received for popular events.

  4. Ladbrokes. Custom odds can be obtained at Ladbrokes by using the #GetAPrice hashtag on Twitter. This unique feature enables you to select and combine player and match stats markets on football games.

  5. Coral. This bookmaker allows you to call the shots with the YourCall hashtag. If you wish, you can use a priced up YourCall special, or you can get your calculated odds but make sure that you contact the bookmaker well in advance.

  6. Betfred. It couldn’t be simpler to request your bet with Betfred. Just visit the website, see which events are available for customized bets, and then send them a Tweet at the PickYourPunt hashtag with your chosen selections. You can create personalized bets on several sports and not only football.

  7. Betfair. Using the OddsOnThat hashtag, you can place a custom bet with Betfair on a range of markets, including those that the bookmaker doesn’t provide themselves.

  8. BetVictor. This bookmaker’s PriceItUp hashtag allows you to send customized wagering selections and get your unique odds. There is also a PriceItUpBuilder extension which enables you to combine as many as 10 different outcomes from already available markets.

Now that you know more about requesting a bet, it’s time to sign up and start customizing your wagers!


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